Health Engagement & Insight

Collect & validate clinical data from mobile devices to reduce healthcare costs & improve quality of life


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Why Us?


mHealth Validation

Validating mobile app interventions through online research studies

Save Money

Faster time to market with less clinician and administration hours

End-to-End Solution

From data collection and anonymization to processing and visualisation

Reduce Workload

Easy to use technologies with minimal developer input required

Real-time Insights

Data collected, analysed and visualised for real-time review

Flexible & Scalable

Efficient API, ready to integrate with your service model

Our Products


Code-named ‘MAGE’ (that’s Medicines Adherence Gamification Experience to all you acronym lovers out there!), this is our medicines tracking game/app for mobile and tablet devices.

The app engages users with their medicines schedule. It creates a safe environment for documenting how they interact with their medicines and aggregates this with mood snapshots and Fitbit data regarding activity, sleep and heart rate. This data is sent in real-time to our web platform, where it is processed and visualised. This can then be reviewed by the patient’s clinician at their regular appointments.

The game experience engages users and enables them to log information about their medicines including non-adherence and reasoning. It gently nudges users to adhere to their prescribed medicines schedule through game experiences, rewards and competing with their peer-group.

MAGE Clincal Trial

MAGE is currently undergoing a randomized control trial (RCT) with an NHS Health Trust in Northern Ireland (United Kingdom).

A public release, named Mega Meds is now available in the app stores, complete with it’s own research study. We’d love you to give it a go!


OutPeek simplifies the process of mobile health app validation. It significantly reduces the time and money required to test the efficacy and adoption of an intervention.

Born through AppAttic’s own experience of trailing a mHealth intervention through randomised control trial (RCT), the OutPeek solution fits easily into any iOS, Android and web-based application. It is easy to configure with minimal developer input required and collects data to validate whether the intervention is effective and adopted by the end users. This data is collected, anonymised, stored securely and then visualised for review.

OutPeek is an all-in-one, end-to-end solution for low-risk mHealth validation. It has gained support from Innovate UK and is currently in private beta.

Enquire About OutPeek


About AppAttic

AppAttic – soon to be known as Tytrait -have significant experience creating innovative tech solutions for complex problem domains, especially within connected health.

We create mobile health interventions that collect clinical data and aim to evoke prolonged behaviour change. Most recently, we have been developing a mobile app-game for ADHD medicines optimisation and a virtual reality game for stroke rehabilitation.




Innovate UK Women Infocus Winner



Comrades & Customers

If you’d like to work with AppAttic get in touch

Meet The Team

Exploring gamification, motivation and engagement with health and wellness

Dr Rachel Gawley

Dr Rachel Gawley

CTO and Co-Founder

Mobile technology specialist focusing on simplifying complex technical processes to create innovative software solutions. Research background in connected health and software architecture.

Carley Morrow

Carley Morrow

CEO and Co-Founder

Product development expert focusing on taking technical research from initial concept through prototype to commercial launch. Manages AppAttic clinical trial operations and logistics.

Tom Yoritaka

Tom Yoritaka

Business Development

Founder & Former Global Managing Director of Corporate Venturing at Cisco Systems, Tom sits on the AppAttic board and drives business strategy.

Richard Gillen

Richard Gillen

Software Engineer

CS graduate from Queen’s University, Richard has an extensive software engineering and game design background participating regularly in global game jams.

Dr Trisha Forbes

Dr Trisha Forbes

Mental Health Researcher

Mixed-methods researcher who works with vulnerable individuals. Yogi with keen interest in the link between mental and physical wellbeing.

Dr Katy Pedlow

Dr Katy Pedlow

Neuro Rehab Advisor

Researcher and clinician with keen interest in technology and apps for rehab. PhD in neurological rehabilitation focusing on upper limb stroke rehabilitation.

Andy McCartney

Andy McCartney

Insert Cool Title Here

Former CEO of Microsoft Ventures and current Managing Partner of Whitespace VC, Andy is chair of the board of advisors to AppAttic. Andy directs key technical partnerships, business strategy and investment.

Dr Linda Papadopoulos

Dr Linda Papadopoulos

Psychologist Consultant

Passionate psychologist with prolific academic publication history. Expert in consumer, lifestyle, behaviour and body image.

Dr Gary Field, MD

Dr Gary Field, MD

Medical Consultant

General Practitioner for over 15 years. Keen interest in how technology can be utilised as an intervention to improve patient care and encourage better self-management.

Maureen Spargo

Maureen Spargo

Treatment Adherence Consultant

Researcher, clinical editor and technology advocate. Specialist knowledge of behaviour change in relation to treatment adherence and medicines management.

Nigel McAlpine

Nigel McAlpine

Immersive Media Specialist

20 years experience at the BBC, producing innovative, digital projects. Now bringing stories to life with emerging technologies; VR, AR and MR.

Naomi McMullan

Naomi McMullan

Healthcare Innovation Advisor

Business reporter and broadcaster, who makes economic news more accessible. Sits on the board and focuses on business operational process to support rapid growth.

Mark Allan

Mark Allan

Technical Consultant

With 35 years software development experience, Mark has developed the top-rated apps in the Microsoft store and is an expect in commercial mobile app development.

Dr Herman Chan

Dr Herman Chan

Data Analytics Consultant

Specialising in data collection, validation and data analytics. Research and development background in mHealth and gamification.

David Douglas

David Douglas

Creative Advisor

Tech startup cofounder and Technical Evangelist for Microsoft, David worked with Rachel for several years and continues to provide AppAttic with creativity advice.


Investigate . Validate . Deploy

motivation health


Investigating how to create sustained behaviour change for positive health outcomes

gamification of health & wellness


Using real game mechanics and game experiences to engage people with their health

VR virtual reality


Researching and developing an immersive VR game for stroke rehabilitation

Quantification of health data


Validating efficacy and long-term engagement of mHealth products as healthcare interventions

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Health, Tech and mobile VR… Demo! Demo! Tweet! Tweet!

From speaking to showcases, April has been a mega month of events, demos and travel. Dr Gawley really has been kept on her (deadly)toes, heading up Women Techmakers Belfast as keynote speaker, talking at BelTech and Product Camp and being a speaker and panelist at the...

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March is always an extremely busy month for AppAttic HQ and this year was no different as we headed off to Austin, Texas to demo our adaptive VR game, Magic Moovr, for the very first time at SXSW. Magic Moovr is an accessible mass-appeal, mobile virtual reality game...

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2017 Summary – Thanks for an amazing year everyone!

2017 has been an action-packed year for AppAttic and we want to say a massive thank you to everyone who helped make it great; workmates, colleagues, friends, family, customers, volunteers, participants, consultants, advisors and random folk...the list could go on!...

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ADHD, Innovation & Making It Count

A few weeks ago Mega ADHD made a stealth appearance in the iTunes app store. The result of an SBRI into gamification of medicines management and an Innovate UK Women InFocus project, we'll have more information in the coming weeks. For now, check out the Q4 edition of...

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Magic Moovr – Virtual Reality and MAGIC Phase 2 Success!

It’s been a busy year here at AppAttic HQ, and despite there only being 9 weeks left, it’s about to get even busier. We’re very pleased to announce that our Virtual Reality game has progressed to Phase 2 of the Horizon 2020 EU project, MAGIC, which commences on the...

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