Creating a bright tomorrow
Life is a game and we aim to make it more productive, fun and happy. We want to help you have the best journey and ultimately win.
Investigating methods to encourage positive behaviour change through rewards, incentivisation and social interactions.
Insight into the data captured using visualisation and customisable displays. Specialising in processing data from wearable technologies.
AppAttic is an award winning startup company with experience working with large multinationals and government departments. AppAttic was named Belfast Startup of the year 2015 and won Invent 2015 Creative Media category.
AppAttic started as an app production company. Internally, we optimised the creation, development and deployment of software to maximise efficiency. This enables us to develop and deploy novel apps/concepts with minimum time investment. Our ethos is similar to a Venture Capitalist, we invest with time and effort on ideas and concepts. Through this approach we quickly established that gamifying health and wellness is the core business and research focus.
Who Buys The Coffee
Use Fitbit to decide who buys the next coffee. LEAST ACTIVE BUYS! Gamification and of your step data with a bit of friendly competition
Make your goals happen with Chipin. You receive support and motivation through social interactions and real-world rewards.
BitRun uses your activity within a runner game. Each day, the level you play is personal to you and based on your previous day’s activity.
Gamification of medicines management. Get rewarded with unique and personalised mobile gameplay for taking your medicines
Dr Rachel Gawley
Dr Herman Chan
Having been back and forward across the pond several times already this year, Rachel is now speaking at Pocket Gamer Connects in Vancouver. Her session “Using Wearable Devices To Game The Health and Wellness Market” will cover various methods AppAttic use to link wearable data to their video games and innovative revenue models outside of traditional[…]
Fitbit Captivate Summit brings together the brightest minds in corporate health and wellness. This year they are set to announce their new ‘Fitbit Group Health‘ which encompasses corporate wellness, weight management programs, insurers and clinical research. AppAttic are delighted to be back over the pond and in attendance. An industry event, the Captivate Summit connects[…]
After demoing as one of 10 UK Digital Health and MedTech Ambassadors in SXSW, Austin Texas, Rachel popped on up to San Francisco for GDC, the Games Developer Conference where she met First Minister, Arlene Foster, in Silicon Valley for a St Patrick’s Day breakfast. During the event guests discussed key trends in technology in[…]
AppAttic are delighted to have been selected as one of 10 companies from the United Kingdom to be a UK Digital Health and MedTech Ambassador. Join us in Great Britain House on 12th March were we will be demoing MAGE – the gamification app for medicines management app (currently in clinical trial with the Department[…]
They say a picture is worth a thousand words, so here they are! AppAttic had the privilege of taking part in the Northern Ireland Science Park’s Generation Innovation ‘Night of Ambition’. CEO Rachel Gawley took to the stage, there was a fierce BitRun battle to top the leaderboard and we even gave away a Kindle[…]
The stats are in and Fitbit is the clear winner in the wearable market this Christmas. The iOS app was consistently in the top apps and the top free app for a while in the App Store. Also, Fitbits were in the top purchased gifts on amazon. Many people stop using wearable within 60 days While, this[…]
We are looking for a talented individual interested in creating and implementing our social media campaigns and generating interest in our products via growth hacking. We are looking for someone who is willing to learn, loves all things digital, and is great at engaging through social media. As this online world is so fast-paced we need someone[…]
AppAttic has been able to flourish in Northern Ireland due to the pool of talent available to work with us on our projects. The team at AppAttic are advocates for getting young people involved with entrepreneurship and the opportunities associated with careers in technology. We like to get involved with the upcoming generation of technologists, inventors[…]
AppAttic was very pleased to be selected to represent Northern Ireland, talented agile people, as part of the Invest Northern Ireland stand. Herman and Rachel had attended the previous year and had made some great contacts and made a pact that next year we would be on a stand. We took a team of three[…]
A Winning 24 Hours Just 12 hours after winning Invent Creative media category, Rachel was back in the main hall in the Titanic Suite coming down the grand staircase to accept the Belfast Top 50 award for Startup of the year. The whole event was great from start to finish and this was due to the[…]