Why Us?
mHealth Validation
Validating mobile app interventions through online research studies
Save Money
Faster time to market with less clinician and administration hours
End-to-End Solution
From data collection and anonymization to processing and visualisation
Reduce Workload
Easy to use technologies with minimal developer input required
Real-time Insights
Data collected, analysed and visualised for real-time review
Flexible & Scalable
Efficient API, ready to integrate with your service model
Our Products
MAGE (aka MEGA MEDS)
Code-named ‘MAGE’ (that’s Medicines Adherence Gamification Experience to all you acronym lovers out there!), this is our medicines tracking game/app for mobile and tablet devices.
The app engages users with their medicines schedule. It creates a safe environment for documenting how they interact with their medicines and aggregates this with mood snapshots and Fitbit data regarding activity, sleep and heart rate. This data is sent in real-time to our web platform, where it is processed and visualised. This can then be reviewed by the patient’s clinician at their regular appointments.
The game experience engages users and enables them to log information about their medicines including non-adherence and reasoning. It gently nudges users to adhere to their prescribed medicines schedule through game experiences, rewards and competing with their peer-group.
MAGE Clincal Trial
MAGE is currently undergoing a randomized control trial (RCT) with an NHS Health Trust in Northern Ireland (United Kingdom).
A public release, named Mega Meds is now available in the app stores, complete with it’s own research study. We’d love you to give it a go!
Bitrun
BitRun uses your Fitbit® activity data to create a personalized ‘running’ game. Each day, the level you play is unique and personal to you, based on your previous day’s activity. You can also play without an activity tracker.
The more active you are, the more collectables you will find and the less obstacles you will have to dodge. Being active in real life means more interactive gameplay and high scores, more importantly, a place on the BitRun leaderboard.
OutPeek
OutPeek simplifies the process of mobile health app validation. It significantly reduces the time and money required to test the efficacy and adoption of an intervention.
Born through AppAttic’s own experience of trailing a mHealth intervention through randomised control trial (RCT), the OutPeek solution fits easily into any iOS, Android and web-based application. It is easy to configure with minimal developer input required and collects data to validate whether the intervention is effective and adopted by the end users. This data is collected, anonymised, stored securely and then visualised for review.
OutPeek is an all-in-one, end-to-end solution for low-risk mHealth validation. It has gained support from Innovate UK and is currently in private beta.
About AppAttic
AppAttic have significant experience creating innovative tech solutions for complex problem domains, especially within connected health.
We create mobile health interventions that collect clinical data and aim to evoke prolonged behaviour change. More recently, our focus has been on creating technology to simplify clinical trials of mobile apps to validate their efficacy and user-adoption.

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Comrades & Customers
If you’d like to work with AppAttic get in touch
Meet The Team
Exploring gamification, motivation and engagement with health and wellness
Dr Rachel Gawley
CTO and Co-Founder
Mobile technology specialist focusing on simplifying complex technical processes to create innovative software solutions. Research background in connected health and software architecture.
Carley Morrow
CEO and Co-Founder
Product development expert focusing on taking technical research from initial concept through prototype to commercial launch. Manages AppAttic clinical trial operations and logistics.
Andy McCartney
Insert Cool Title Here
Former CEO of Microsoft Ventures and current Managing Partner of Whitespace VC, Andy is chair of the board of advisors to AppAttic. Andy directs key technical partnerships, business strategy and investment.
Richard Gillen
Software Engineer
CS graduate from Queen’s University, Richard has an extensive software engineering and game design background participating regularly in global game jams.
Dr Gary Field, MD
Medical Consultant
General Practitioner for over 15 years. Keen interest in how technology can be utilised as an intervention to improve patient care and encourage better self-management.
Dr Herman Chan
Data Analytics
Specialising in data collection, validation and data analytics. Research and development background in mHealth and gamification.
Mark Allan
Technical Consultant
With 35 years software development experience, Mark has developed the top-rated apps in the Microsoft store and is an expect in commercial mobile app development.
Tom Yoritaka
Strategic Advisor
Founder & Former Global Managing Director of Corporate Venturing at Cisco Systems, Tom provides AppAttic with strategic business and product advice
David Douglas
Creative Advisor
Tech startup cofounder and Technical Evangelist for Microsof Corp, David worked with Rachel for several years and continues to provide AppAttic with creativity advice.
Research
Investigate . Validate . Deploy
ONLINE TRIALS
Validating efficacy and long-term engagement of mHealth products as healthcare interventions
GAMIFICATION
Using real game mechanics and game experiences to engage people with their health
BEHAVIOUR CHANGE
Investigating how to create sustained behaviour change for positive health outcomes
Latest From The Blog
#Disrupt100 List Features AppAttic Disrupting Health
AppAttic are delighted to have been placed on the #Disrupt100 list: “businesses with the most potential to influence, change or create new global markets”. The list has been compiled and curated by the world’s leading entrepreneurs, investors and business...
read moreWIRED magazine : Healthcare Gets Personal – featuring AppAttic
Rachel was joined by Prof Dame Sally Davies, Chief Medical Officer; Professor Tim Hubbard, King’s College London; Dr James Brenton, Cancer Research UK and Dr Alex Phipps, Roche UK on the WIRED Health panel discussion around personalised healthcare, big data and...
read moreResearch: Gamification of Health Data from Fitbit® Activity Trackers
When so much reading is digital, nothing can really beat a physical book you can feel and hold…and smell! We’re delighted our copy of Springer “Internet of Things Technologies for Healthcare” has arrived and within it, our piece titled...
read moreMega Meds – now with visual tracker
As you may know, our latest app, Mega Meds, is in the app stores and also undergoing clinical trial. This week we pushed an exciting update which visualised your medicine adherence, logging, ad-hoc medicines and mood. If you would like to go straight to the download...
read moreSXSW, WIRED and a Magical Trip to Italy; It’s A Busy March
AppAttic are on the move with an exciting itinerary throughout March. It all kicks off in London today with WIRED Health, where AppAttic will be participating in a number of events and CEO Rachel Gawley taking to the stage tomorrow, talking medicines adherence and...
read moreAppAttic talk mHealth on the WIRED Health EY Startup Stage
AppAttic are delighted to be attending the WIRED Health event on 9th March 2017 @ 30 Euston Square, London. Pop along for a short 10 min presentation on the EY Startup stage at 14:40 by our CEO, Rachel Gawley. We’ll be talking about the growth in mHealth apps...
read more