Health Engagement & Insight

Collect & validate clinical data from mobile devices to reduce healthcare costs & improve quality of life ProductsAbout Us

Why Us?


mHealth Validation

Validating mobile app interventions through online research studies

Save Money

Faster time to market with less clinician and administration hours

End-to-End Solution

From data collection and anonymization to processing and visualisation

Reduce Workload

Easy to use technologies with minimal developer input required

Real-time Insights

Data collected, analysed and visualised for real-time review

Flexible & Scalable

Efficient API, ready to integrate with your service model

Our Products


Code-named ‘MAGE’ (that’s Medicines Adherence Gamification Experience to all you acronym lovers out there!), this is our medicines tracking game/app for mobile and tablet devices.

The app engages users with their medicines schedule. It creates a safe environment for documenting how they interact with their medicines and aggregates this with mood snapshots and Fitbit data regarding activity, sleep and heart rate. This data is sent in real-time to our web platform, where it is processed and visualised. This can then be reviewed by the patient’s clinician at their regular appointments.

The game experience engages users and enables them to log information about their medicines including non-adherence and reasoning. It gently nudges users to adhere to their prescribed medicines schedule through game experiences, rewards and competing with their peer-group.

MAGE Clincal Trial

MAGE is currently undergoing a randomized control trial (RCT) with an NHS Health Trust in Northern Ireland (United Kingdom).

A public release, named Mega Meds is now available in the app stores, complete with it’s own research study. We’d love you to give it a go!


BitRun uses your Fitbit® activity data to create a personalized ‘running’ game. Each day, the level you play is unique and personal to you, based on your previous day’s activity. You can also play without an activity tracker.

The more active you are, the more collectables you will find and the less obstacles you will have to dodge. Being active in real life means more interactive gameplay and high scores, more importantly, a place on the BitRun leaderboard.

Play on Android Play on Apple


OutPeek simplifies the process of mobile health app validation. It significantly reduces the time and money required to test the efficacy and adoption of an intervention.

Born through AppAttic’s own experience of trailing a mHealth intervention through randomised control trial (RCT), the OutPeek solution fits easily into any iOS, Android and web-based application. It is easy to configure with minimal developer input required and collects data to validate whether the intervention is effective and adopted by the end users. This data is collected, anonymised, stored securely and then visualised for review.

OutPeek is an all-in-one, end-to-end solution for low-risk mHealth validation. It is currently in private beta.

Enquire About OutPeek

About AppAttic

AppAttic have significant experience creating innovative tech solutions for complex problem domains, especially within connected health.

We create mobile health interventions that collect clinical data and aim to evoke prolonged behaviour change. More recently, our focus has been on creating technology to simplify clinical trials of mobile apps to validate their efficacy and user-adoption.


Innovate UK Women Infocus Winner


Comrades & Customers

If you’d like to work with AppAttic get in touch

Meet The Team

Exploring gamification, motivation and engagement with health and wellness

Dr Rachel Gawley

Dr Rachel Gawley

CEO and Co-Founder

Mobile technology specialist focusing on simplifying complex technical processes to create innovative software solutions. Research background in connected health and software architecture.

Carley Morrow

Carley Morrow

COO and Co-Founder

Product development expert focusing on taking technical research from initial concept through prototype to commercial launch. Manages AppAttic clinical trial operations and logistics.

Andy McCartney

Andy McCartney

Insert Cool Title Here

Former CEO of Microsoft Ventures and current Managing Partner of Whitespace VC, Andy is chair of the board of advisors to AppAttic. Andy directs key technical partnerships, business strategy and investment.

Richard Gillen

Richard Gillen

Software Engineer

CS graduate from Queen’s University, Richard has an extensive software engineering and game design background participating regularly in global game jams.

Dr Gary Field, MD

Dr Gary Field, MD

Medical Consultant

General Practitioner for over 15 years. Keen interest in how technology can be utilised as an intervention to improve patient care and encourage better self-management.

Dr Herman Chan

Dr Herman Chan

Data Analytics

Specialising in data collection, validation and data analytics. Research and development background in mHealth and gamification.

Mark Allan

Mark Allan

Technical Consultant

With 35 years software development experience, Mark has developed the top-rated apps in the Microsoft store and is an expect in commercial mobile app development.

Tom Yoritaka

Tom Yoritaka

Strategic Advisor

Founder & Former Global Managing Director of Corporate Venturing at Cisco Systems, Tom provides AppAttic with strategic business and product advice

David Douglas

David Douglas

Creative Advisor

Tech startup cofounder and Technical Evangelist for Microsof Corp, David worked with Rachel for several years and continues to provide AppAttic with creativity advice.


Investigate . Validate . Deploy

Quantification of health data


Validating efficacy and long-term engagement of mHealth products as healthcare interventions

gamification of health & wellness


Using real game mechanics and game experiences to engage people with their health

motivation health


Investigating how to create sustained behaviour change for positive health outcomes

Latest From The Blog

Take the Mega Meds Challenge – Fun Medicines Management

Our latest app, Mega Meds, which aims to improve medicines adherence is now available in the app stores. We invite you to download it and participate in a research study that has massive potential for positive impact on health and wellness. Too excited to read on? We...

read more

Hack Project: Leap Motion with VR and EMG in Real Time

Every Friday afternoon at AppAttic we have experimental hack time, which basically means we get to work on whatever we want, so long as it has some potential benefit to the company. During October and November we’ve been experimenting with VR technology, controllers...

read more

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